"Tasty Salt" is a finishing salt that is added a few minutes before the dish is ready or immediately before serving. This is a simple and convenient product for everyone, so the packaging design had to be simple, light and bright. Each package has a special combination of contrasting colors and a picture of the main ingredients that are added to the salt and give it an original and unique taste. In addition, each package has a transparent window of a characteristic shape, so that everyone can easily see what they are buying. These are simplified forms of sea waves indicating the origin of the salt. As a result, we have the same bright packaging as the taste that the dish acquires together with "Tasty Salt".
Client — Pripravka
Marketing Director — Olha Romashchenko
Brand Manager — Hanna Repihova
Packaging Design — Vataga Agency
Art Director and Graphic Designer — Costya Khmelyuk
Graphic Designer — Nataliya Duda
Supervisor — Marta Khmarna
Retoucher — Christina Matiyciv
Photographer — Taras Gipp
Project Manager — Ostap Malashnyak
