Ad strategy for the Spanish technology company in Portugal. The brand is present since 2011 in Portugal but has no awareness at all. This strategy places BQ as the new best friend in town.

Here are some concepts for print, outdoor and online brand presence in order to break the portuguese ice and make a hit on the tech market.

 

Portuguese people are price sensitive and respond to emotional triggers.

The print Ad keep things informational with an emocional bond while the outdoor strategy tries to make the portuguese people think about the mess they live in with so many gadgets and tech devices when they can have them all in one.

 

The only strategy pretends to keep things blended and coherent keeping the same language and feeling.