ARDOQ REBRANDING
Brand Collaterals
Since its modest beginnings in 2023, Ardoq, an enterprise architecture tool, recognized the need to realign the brand to reflect the company's present vision and strong values. During 2022, several departments in Ardoq underwent a 7-month comprehensive rebranding process in collaboration with the Nowergian-based branding agency, The Brand Project. This endeavor resulted in a fresh appearance and identity, as well as a repositioning strategy aimed at distinguishing itself from competitors: "We love change. Said no one ever. We are here to change that."
The new visual identity symbolizes the company's evolution from a promising start-up with a remarkable product to a comprehensive tool that empowers organizations to embrace and drive change confidently. The rebranding embraces Ardoq's principles and values, exemplifying simplicity and change as its core attributes. This collection of work showcases the spectrum of Ardoq's visual rebranding across various platforms and media.
