traditional Korean house
House of Kimchi PH is a Marikina-based food wholesaler of authentic Korean kimchi. Their delicious traditional kimchi is made with the finest premium ingredients.
I worked with them in remodeling their brand logo and package label. We wanted the branding to resonate with their kimchi's authenticity, relying on traditional Korean elements --- mainly Korean roofs and traditional brush writing.
With the two combined, the concept revolves around the roof drawn in a brush style. It then served as the name's placeholder and can used be a major element in the branding's future developments.
