Television commercial for a Paras ghee (clarified butter). The creative requirement was to talk about the 50 year heritage of the brand and to build and drive pride of association for consumers. The creative route talked about the milestones of India's achievement and how every occasion was celebrated with the use of Paras Ghee.

Agency: RediffusionY&R
ECD: Chraneeta Mann
Art Director: Sarabjit Singh
Copywriter: Arvind Murali
Business Head: Amit Ghildiyal
Film Director: Ram Madhwani
Production: Equinoxfilm