Brief
Create identity design based from one of these topics: a) hypothetical brand, or b) an existing brand. Product or Service (pick one).
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Solution
Cree Candy is a hypothetical candy brand that specializes in 100% naturally manufactured candy, inspired by the Native American tribal culture. The name 'Cree' was derived from one of the largest tribes in America. One of the greatest qualities of the tribal culture is that they are not tied by social ranks, but by the value of kinship. The brand is targeted to a younger audience (12-18 y.o).
The logo is a representation of different cultures, personalities, and spirits uniting as a whole, which is the core value of our brand. The idea is we want to bring people together, giving them a fun and unique experience so they would want to share it with others. The choice of colors is supposed to embody youth, vibrance, and energy.
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Stationery
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Logo Variations
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Shop Exterior & Interior
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Staff Apron
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Candy Scoop
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Web & Iphone Application
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Poster Series
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Packaging
The packaging is inspired by traditional teepees
which are tents used by Native Americans for
warmth and shelter.
The customers can customize their packaging
with stickers and write personal messages.
They can give it to their loved ones as a gift
and also incorportate their own personality.
We want customers to have a more personal
bond with the brand, as opposed to just simply
buying the product.
