BREAD CRUMBS DELICATESSEN
The development process began with thorough research of the existing business's market and clientele. A new name and slogan were then chosen to represent the business's reimagined "look and feel." The first phase ended with the design of a business system including business cards, frequent flyer cards, envelopes, and a letterhead.
In the second phase, a suite of four logos was designed, along with color and typeface specifications. With the digital files finalized, development began on five types of packaging, order forms, storefront signage, promotional materials, and a website. In the final phase, a comprehensive 70 page standards manual was created to ensure proper usage of all elements and materials.
