Nebraska Humane Society: Baxter's Story
Integrated media campaign (digital, social and broadcast) told from the perspective of the animals at the Nebraska Humane Society. The :30 spot continues to air for holiday giving.
Conceptual development; scriptwriting; sourced voice talent; pre-pro and onsite video shoot management; editing.
The spot garnered a NE ADDY Silver Award and went on on garner a Regional ADDY Judges' Citation Award.
CD: Erica Rowe/Sarah Whipkey
Art: Erica Rowe
Copy: Sarah Whipkey
Director: David Radler
Final Sound: Mixing Room
