Problem:
Starbucks needed to be surprised with a presentation that would get their attention, stylistically, but would also stay within the vernacular of their brand and embody their passion for craft and creativity.
Solution:
A customized, chalkboard-themed branding identity. This solution reinforces the notion of human creativity and what can be achieved through learning, while staying within the vernacular of the Starbucks’ menus displayed throughout their stores.
Agency: Zenith New York, Senior Art Director: Scott Walker, Junior Art Director: Jon Chin
Starbucks needed to be surprised with a presentation that would get their attention, stylistically, but would also stay within the vernacular of their brand and embody their passion for craft and creativity.
Solution:
A customized, chalkboard-themed branding identity. This solution reinforces the notion of human creativity and what can be achieved through learning, while staying within the vernacular of the Starbucks’ menus displayed throughout their stores.
Agency: Zenith New York, Senior Art Director: Scott Walker, Junior Art Director: Jon Chin
Top View
Isometric View
Detail View
Cover
1. Amplify Your Assets
2. Get Personal
3. Lead & Learn
Collection View
