Reality Check
Climate change is sometimes misunderstood as being about changes in the weather.
In reality, it is about changes in our very way of life.
In a fascinating endeavor, we conducted a compact survey at a random university, employing an innovative approach. By presenting creatives as social media posts in the physical world, we engaged with young individuals, prompting them to express their viewpoints through likes, comments, and shares. This unconventional method provided valuable insights into their perspectives and preferences.
