Amstel
Time well spent
This project involved a full packaging design system. The bottle was given an especially premium look by means of detailed and glass like engravings which underline the brand’s heritage, brand elements such as the brew master tradition and the Amstel brewery’s year of foundation. These have been aligned with a label design which gives premium status to the product using a gold background representing the high quality and excellence attained over the years by this slow brewed beer.
Labels, shape and engraved decorations enhance one another to create a unique visual language that helps the product to stand out and makes Amstel different from its competitors; as different as Amstel amateurs are, with their unique approach to life.
Credits:
Andrea Rizzardi - Industrial Designer & Strategic Designer
Simone De Paolis - Industrial Designer & Graphic Designer
Eduardo Otero Rodriguez - Industrial Designer & Strategic Designer
Nicola Brugnera - Packaging Engineering
Marco Szigeti - Packaging Engineering
Alberto Casini - Project Manager
PET Engineering - Manufacture Company www.petengineering.com
