National Trust
How do you get people aged 25–40 to reconnect with nature?
Remind modern day city dwellers that nature is always there
Initial campaign in appropriate magazines to initiate virility.
The implied action of the stickers included in the print campaign also indicates the feeling of nature literally stuck with you, being part of your life. This campaign also lightly refers to the current core group of National Trust members, who are distinguished by the emblem stickers attached to car windscreens.
Part of Urban
Stickers are a playful personalisation tool, often associated with graffiti in an urban environment. These settings are a playground for people to spread the campaign message, reaching further than the conventional means.
