Pittsburgh Action Against Rape | Sexual Assault Awareness Month 2023
Marketing Campaign
Description: Pittsburgh Action Against Rape (PAAR) is a pioneering victim service agency in Allegheny County and one of the nation's first rape crisis centers. As a member of the PAAR staff, I had the honor of spearheading the annual marketing campaign for Sexual Assault Awareness Month (SAAM), held every April. SAAM is a pivotal time for community support, event hosting, and vital fundraising efforts to bolster PAAR's mission.
Learn more about Pittsburgh Action Against Rape by visiting paar.net
Objective: To establish a consistent visual identity for all PAAR SAAM 2023 promotions. This involved creating a captivating event logo that integrated a vibrant shade of teal, capturing attention and symbolizing sexual assault awareness through a ribbon icon. Leveraging this logo as the cornerstone, I infused messaging into social media platforms to generate anticipation in the weeks leading up to the campaign.
Result: The PAAR SAAM social media campaign shattered engagement records, with the design elements fostering sustained interest in the organization's accounts. Consequently, posts featuring event photography achieved a significantly broader reach compared to previous years. The cohesive campaign also facilitated the seamless promotion of the 13 events hosted by PAAR throughout April, alongside regular fundraising initiatives—both extensively promoted through social media and an email campaign preceding SAAM.
