Hey there!

I wanted to share with you my latest artwork proposal for the campaign against counterfeit goods. I've created a motion graphic and a poster design that I believe will effectively convey the message and raise awareness about this issue.

I've intentionally chosen caution tape as a visual metaphor to grab attention and emphasize the importance of being cautious when purchasing products. The bold typography and strong visual elements will leave a lasting impression on viewers, urging them to be vigilant and avoid counterfeit items.

As we all know, Black Friday is a day when clothes shopping is at its peak, making it an opportune time to raise awareness about the dangers of counterfeit products.

So, for this adaptation, I've come up with a bold design that shouts "BLACK BLACK FRIDAY" to drive home the point that counterfeits come from a dark and shady place. I've used bright red text that really pops against the yellow and black background. It's like a symbol of the blood, sweat, and dodgy practices that go into making those fake items.

As for the poster design, the poster features a striking visual of a caution tape ribbon wrapping around a fashion accessory, such as a handbag. The tape has the phrase "Counterfeits are crime" boldly printed on it, creating a clear warning sign. The background will been a clean white to focus the attention on the counterfeit goods.

For the motion graphic, I've envisioned a dynamic animation where items like shoes, bags and hats wrapped in caution tape appear, the text "FAKES ARE FRAUD" appears, making it clear that these products are counterfeit. The animation is accompanied by a strong and impactful soundtrack to enhance the overall experience.