r1D1cU|0uS d3s19n. v0l.1 | 2023

“Pre Design 设计优先” 是一家位于北京的复合型设计工作室，目前工作室由空间设计与平面设计两个单元组成。
保持独立与开放是工作室一直以来最重要的态度所在，无论是作品的呈现还是日常看待事物的角度，我们都很讨厌固化的思维模式。

Google the word "Ridiculous" and the explanation given is: extremely wrong and unreasonable. We like this concept very much. In our daily design work, we often show this attitude towards some design works presented in front of us.

But when more and more unconventional and provocative works appear in front of us, we increasingly hope that this definition of absurdity is only temporary in our cognition. We are eager to find a shoulder among all kinds of incomprehensible works of art and design documents, so as to see the wider world.

在一个大众仅仅靠一句简单的“难看”“好看”，就可以定义一个作品是否具有存在意义的年代，我们感到十分惋惜，也十分讨厌这样粗犷的理解方式。

荒谬与不理解的背后，往往是突破、创新以及探索边界所得出的一个暂时结果，这些反对常规、充满挑衅的结果，很有可能会启发更多的人们探索更广阔的边界，更新不平庸的创新。

In an era when the general public can define whether a work is meaningful by simply saying "ugly" or "good-looking", we feel very sorry and hate such a rough way of understanding.

Behind the absurdity and incomprehension is often a temporary result of breakthroughs, innovations, and exploration of boundaries. These provocative results that oppose conventions are likely to inspire more people to explore broader boundaries and renew the mediocre world. innovation.

> 创作过程 | Creative Process

当所有正确的信息以层级为单位，被侵占、腐蚀之后，我们最终所得出的信息都将会是意想不到的，极度错误的结果。

我们将这些错误的荒谬的结果制作成各种物料，你会在不可循环的材质上看到代表可循环的标识，也可以在亚克力材质的物料中，看到吸烟处的图标，这样极度错误、充满误导的信息，充斥在各种各样的设计物料、以及元素海报组合之中。

When all the correct information is occupied and corroded in units of levels, the information we finally get will be unexpected and extremely wrong results.

We made these wrong and ridiculous results into various materials. You will see the recyclable logo on the non-recyclable material, and you can also see the icon of the smoking place in the acrylic material, which is extremely wrong. , Full of misleading information, filled with various design materials, and element poster combinations.