Background
Angkor Beer plans to refresh Angkor Lager packaging, adding a modern touch of “Khmer Gold” and bringing it to life via the“Gold of Angkor” Campaign by launching the new look and building on the new identity. Along with this new packaging, is a chance to change the perception of the audience about Angkor Beer having a sour taste to ‘a beer that looks good and tastes good’ and ultimately get people excited again to try the New Angkor Beer.
Our Approach
A very direct way to tell our audience that it’s a new pack with a refreshed new taste. A focused attention towards changing the pre-conceived perception about Angkor Beer in their mind and encourage them to give the new Angkor Beer another try.
Digital Assets : Photography Playbook
