Pearmill Inc. Visual Identity Redesign
Pearmill Inc. is an American performance marketing studio
The studio was tasked with changing its image in the eyes of existing and potential clients.
Pearmill's past visual identity was outdated and was created when the team was first launched. But time passed and Pearmill became a multifunctional and multi-directional business unit able to solve any task related to performance marketing through its functional team departments: Creative, Growth, Conversion and Data. Therefore, the company wanted to reflect its growth with a redesigned visual language system.
The idea of the identity is based on the combination of three key images. Fluent shapes / Stems and flat visuals / Communication bubbles.
The new pearmill.com website was implemented along with the identity.
