Apollumia is a Web3 game project set in a post-apocalyptic, dystopian world. Decades into the future, circular fault lines mysteriously erupted on the surface of the earth, causing a global disaster that wipes out most of the human race. The Survivors of this disaster, in order to ensure their continued survival, formed 5 distinct factions, each vying for their own supremacy and power.
The brief was to create a brand identity that complements & reflects the violent, mysterious and dystopian world of Apollumia.
The logo is a ring broken into 5 parts, representing the 5 factions of Apollumia.
Taking visual cue from the logo, broken rings were applied as fault lines on planet and rocks to visualise the apocalyptic event and to hint at the notion that they were artificially etched. An abstract graphic pattern was also created through the intersection of rock shapes.
Brand Concept, Art Direction & Design by Edward Lau
3D Animation by Sybervision
Logo By Fu Le
3D Animation by Sybervision
Logo By Fu Le
COMIC BOOK SET PACKAGING
As part of a giveaway to the community, a packaging was designed for Apollumia's comic books. The exterior is left intentionally minimal to contrast with the typography on the interior when opened.
As part of a giveaway to the community, a packaging was designed for Apollumia's comic books. The exterior is left intentionally minimal to contrast with the typography on the interior when opened.
White Paper
The digital White Paper was intentionally designed to look physical and tangible to further add a sense of immersion into the world of Apollumia.
The digital White Paper was intentionally designed to look physical and tangible to further add a sense of immersion into the world of Apollumia.
NFT Design & LAUNCH
For the design of their first NFT collection, which is entitled Genesis: Quantum Vortex Pass, the concept of birth is expressed through a foetus.
The rocks are used in the background to visually tie it back to the brand. Circles reminiscent of the fault lines are also applied on the cube.
The rocks are used in the background to visually tie it back to the brand. Circles reminiscent of the fault lines are also applied on the cube.
Disclaimer
The headline font, Rector, is
only used in this case study and is not yet
The headline font, Rector, is
only used in this case study and is not yet
adopted by the brand.
FIN
