Mural Parade
“National Health Day”
Year of 2021 - 2022
Organize and execute a 320 m2 Mural project involving 50,000 people at 80 locations across the country in Indonesia. The theme of the project focuses on promoting robust protection education to safeguard children from potential dangers of smoking.
20 Young Reformers move & mobilize friends in their environment to speak out and encourage the government and protect them from the cigarette industry’s strategic plan, by revising PP 109 of 2012 carrying out activities in their respective regions (15 cities).
Through the creative campaign #ParadeMuralHariKesehatanNasional with a variety of activities such as webinars, coloring with children, radio broadcasts, Instagram live, advocacy to local offices, cigarette butts collection, making murals on city walls.
Collaboration with Pembaharu Muda succeeded in involving 6,782 young people throughout Indonesia. The total length of the wall murals in this activity is 304 square meters, or equivalent to the height of the Eiffel tower. The estimated reach of this campaign is 2,281,200 young people, calculated from the number of people who view the murals, visitors to the murals, website visitors, social media and Reformers Youth activities.
On National Health Day on Wednesday, 17 November 2021. Pembaharu Muda displayed his 20 meter long canvas mural in front of the Presidential Palace. as well as submitting the mural to the State Secretariat office, which was accepted by Moeldoko
