This project features a series of shots of Shopify’s merchants in London, Berlin, and Paris and shows how they use the platform daily.
The goal was to shoot merchants in their natural environment, showing their working routine, products, and how Shopify helps them to grow their business.
The challenge was to have a unified visual style despite the difference in spaces, lightning and weather.
Photo Shoot
Client: Shopify
Art direction: Lena Smirnova, Artem Portugalsky
Photography and Post-Production: Lena Smirnova
Light Assistant: Robert Sampławski, Sebastian Kiener, Mathis Coutant, Charlie Williams
