Illustrative Press Ad for
Sleepwell Mattress
The brief was to make an illustration showing how comfortable Sleepwell mattresses can be.
The idea of the illustration is that the mattress is so soft that it would feel like it is actually hugging the person sleeping on it.
The Process
The illustration went through a number of changes and the process is
shown below how I reached to the final work.
shown below how I reached to the final work.
So this was the initial sketch that showed the bed hugging the guy from a top view.
But the feedback received was that it seemed like some sort of a bed monster holding the guy.
I tried refining the same view but still I was not satisfied as the expressions of the guy
were not noticable and did not seemed relaxed.
.
Thanks for watching!
