As part of the return to the cinema by the acclaimed director Luis Estrada, known for films such as "La Ley de Herodes," "El Infierno," and "La Dictadura Perfecta," we are delighted to share that we have created an exciting campaign in collaboration with our allies at Sony Pictures. This campaign has not only touched the hearts of Mexicans but has also made us reflect on the society we live in today.
One of the key elements of this campaign was the development of a striking poster that has become a true portrayal of Mexico in the era of the 4T. Additionally, we had the privilege of organizing an unprecedented premiere where director Luis Estrada, along with talented actors such as Alfonso Herrera, Ana de la Reguera, Joaquín Cosío, and Ana Martín, filled attendees with joy by giving autographs, taking photos, and participating in interviews.
To top it all off, this unforgettable evening concluded with a traditional Mexican fair, where we celebrated the highly anticipated release of the movie. It was a unique and authentic event that allowed us to immerse ourselves in the culture and festive spirit of our country.
We cannot overlook the fact that the film was screened in over 3,000 cinema halls, an unprecedented milestone for a Mexican production. This achievement once again demonstrates how, as Legión, we have been able to elevate the entertainment industry and set a precedent in the national cinematic landscape.
We are proud to be part of this extraordinary campaign and to contribute to the return of the talented director Luis Estrada to the cinema. We will continue to work diligently to bring audiences cinematic experiences that move, inspire, and generate reflection in our society.
A R T
A L T E R N A T I V E A R T S
Agency: Archer Troy México
VP Creative: Miguel Arciniega
General Creative Director: Carlos Oxté
Creative Direction: Pedro Molina
Art Direction & digital Retouching: Roberto Guzmán | Pedro Molina | Victor Lima
Producer: Emmanuel García
