Columbia Asia Hospital – Pune (CAHP), has been quite active in conducting events that are not only health checks and talks in isolation but also other activities and events with specific departments. Taking this forward, they now want to promote their pediatric department as it is not spoken about extensively. Since it involves children, CAHP want to do some activity that involves participation from both children and parents.
Objective:
1. To prompt people to walk into the hospital thereby increasing footfall (first time or repeat)
2. To promote CA brand in general
3. To promote the pediatric/OBG department
Deliverables:
• Name of the Program with unit
• A4/A5 size flier (which will have the highlights of the program in brief)
• 8X16 ft backdrop
Workshop Highlights:
Drawing & Painting Competition for children of all ages on “Health & Happiness”-
Health talk for parents by senior pediatrician on “Healthy Parenting”
Interactive session by ICN for both children and parents on “Hand Hygiene and Its Importance”
Small quiz on healthy lifestyle and well-being for kids and their parents
Unit Option 1
Unit Option 2
The idea behind this layout was that parents could take this back with them and their children could fill the drawing with their favourite colors.
