为了庆祝 LxU 以乘成立十周年
我们以「十年旅程，相信每一乘」为主题
精心打造了一系列传播活动
讲述一群充满信念的人们如何脚踏实地走过十年的故事
以及十年间积累沉淀的价值观与理念
To celebrate LxU's 10th anniversary,
we created a branding campaigns called
"LxU's 10 Years Journey, Believe in Every Ride",
telling the story of how a group of people full of faith
walked through ten years of the creative journey,
as well as the values and ideas accumulated.
一帮傻 × 组成的作案团伙
自认挺有种，也真够闲的
主动地做着赔本生意
还非要做出个牌子货不可，太难搞了
能信吗？我们信了十年
我们还决定
从 1 到 0
A bunch of silly people uniting to form a gang,
think they have some balls, also quit chill.
Doing business at any cost, non-stop creating to build brands.
Just so hard to be convinced.
Can you believe it? We believed it for ten years,
and we also decide to go from 1 to 0.
十年，我们以全新的组织架构
和品牌形象再次出发
向全世界重新自我介绍一下：
After 10 years, we started again
with a new organizational structure and brand image,
and reintroduced ourselves to the world:
你好，我们是「LxU 以乘」。
Hello, we are LxU.
Let us tell the story of our 10 years creative journey.
（1）
STAY FOOLISH
（ NOT A BIG FAN OF MONEY ）
（2）
PARTNER SPIRIT
（ IT IS NOT CALLED JOIN BUT PARTICIPATE ）
—
（3）
CHINESE STYLE
（ TO BE A NEW ANCHOR POINT OF CHINESE STYLE ）
（4）
SELF MOTIVATION
（ NON-STOP CREATING EVEN DURING THE SPRING FESTIVAL ）
（5）
SOCIAL RESPONSIBILITY
（ MAKE THE WORLD A BETTER PLACE AT ANY COST ）
（6）
LxU THE BRAND
（ 10 YEARS ALL WE DID IS JUST BE OURSELVES ）
（7）
BE PROFESSIONAL
（ HARD TO BE CONVINCED BECAUSE OF PROFESSIONALISM ）
（8）
TRUSTWORTHY
（ FAITH IS THE CORE VALUE OF LxU ）
（9）
FRESH START
（ NICE TO MEET YOU IN THE NEXT 10 YEARS ）
