为了庆祝 LxU 以乘成立十周年
我们以「十年旅程，相信每一乘」为主题
精心打造了一系列传播活动
讲述一群充满信念的人们如何脚踏实地走过十年的故事
以及十年间积累沉淀的价值观与理念
To celebrate LxU's 10th anniversary,
we created a branding campaigns called
"LxU's 10 Years Journey, Believe in Every Ride",
telling the story of how a group of people full of faith
walked through ten years of the creative journey,
as well as the values and ideas accumulated.
同时将我们一路上的积累与沉淀
重新整理打包为一个满满当当的
「十年旅程速递包裹」
将它赠送给过去和未来的伙伴们
成为更多人在未来创意旅程中继续前行的装备
We also designed a gift box called
"The LxU 10 Years Creative Journey Express Package"
with our experiences and thoughts along the way organized inside.
We have presented it to our partners and friends in the past and the future,
and to become the equipment for more people
to continue their creative journey in the future.
Created by LxU以乘
Project Director - 李雨/Levi
Art Director - 魏婷婷/Una
Design Director - 高蕴/Yun
Creative Director - 田振/Tarzan
Planning & Communication - 刘惠/Liz
Account - 韩蜀乔/SQ
Creative - 李丹/Donna
Design - 严凯/Key & 孙亚楠/Yanan & 王璐明/Mushroom & 鲁钰/Astorth & 洪梓鑫/Ander
Illustration - 华原媛/O & 刘子航/Redrum
Video Director & Production - 魏婷婷/Una
Special thanks to Pantone.
