亲手改变广告
Change it with Your Hands
—— 致那些曾经、现在、未来的广告人 如果你是曾经、现在、未来的广告人
—— To those who have been, are and will be working in advertising industry
广告这条路，人来人往。永远有新人加入，也不乏旧人离开。有人坚定地探索着自己的方向，也有人在其中犹豫、徘徊、随波逐流……
这条路，LxU 以乘走了十年，爱了十年。
我们尝试用这支动画短片《亲手改变广告》，与在广告这条路上摸索的人们展开对话。由 LxU 以乘联合创始人 Levi 为本片特别献声，分享我们的内心思考和笃信的力量源泉，鼓励那些暂时感到迷茫的人找到自己的信念并坚持下去。也希望为我们热爱的行业注入珍贵的信念感，带来积极的影响作用。
贯穿全篇的意象「手」，代表了千千万万的广告人。手是我们用来创造作品的直接载体，也是发挥主观能动性的第一手工具。在极度崩溃时它会变成指向自己的一把枪，但别忘了，它也拥有使一朵花开放的力量，能在他人陷入困境时帮扶一把，能摘星。
On the path of advertising, people come and go. Some people firmly explore their own direction, while others hesitate, wander and go with the flow in it. This road, LxU walked on for ten years, loved for ten years.
We try to use this animated short film "Changing Advertising with Your Own Hands", to start a dialogue with people who are struggling in the advertising industry. Levi, the co-founder of LxU, has contributed his voice to this film to share our inner thoughts and source of strength, encouraging people to explore internally and regain their belief in advertising career. We also hope to bring a sense of faith to the industry we love and make a positive impact.
The imagery of "hands" throughout the film, represents millions of creators working in advertising industry. Hands are the direct medium we use to create our work, and the primary tool to bring our subjective initiative into play. In times of extreme breakdown it can become a gun pointed at ourselves, but don't forget that it also has the power to bring a flower into bloom, to help others when they are in trouble, and to pick stars.
The imagery of "hands" throughout the film, represents millions of creators working in advertising industry. Hands are the direct medium we use to create our work, and the primary tool to bring our subjective initiative into play. In times of extreme breakdown it can become a gun pointed at ourselves, but don't forget that it also has the power to bring a flower into bloom, to help others when they are in trouble, and to pick stars.
Created by LxU以乘
Project Director - 李雨/Levi
Art Director - 魏婷婷/Una
Creative Director - 田振/Tarzan
Creative - 张不蓝/Blur
Planning & Communication - 高蕴/Yun & 刘惠/Liz
Account - 韩蜀乔/Shuqiao
Illustration - 柴娜/China & 罗建甜/er.bing.G & 张格格/ButterCup
Animation - 魏婷婷/Una & 岳昕宇/Shou-zhang & 李源鑫/Yuanxin & 周家荣/Joro & 刘子航/Redrum & 张格格/ButterCup
Design - 孙亚楠/Yanan & 王璐明/Mushroom
Voice - 李雨/Levi & 高蕴/Yun & 田振/Tarzan & 李源鑫/Yuanxin & 张格格/ButterCup & 柴娜/China & 罗建甜/er.bing.G
Sound Mixing - 刘天义
Project Director - 李雨/Levi
Art Director - 魏婷婷/Una
Creative Director - 田振/Tarzan
Creative - 张不蓝/Blur
Planning & Communication - 高蕴/Yun & 刘惠/Liz
Account - 韩蜀乔/Shuqiao
Illustration - 柴娜/China & 罗建甜/er.bing.G & 张格格/ButterCup
Animation - 魏婷婷/Una & 岳昕宇/Shou-zhang & 李源鑫/Yuanxin & 周家荣/Joro & 刘子航/Redrum & 张格格/ButterCup
Design - 孙亚楠/Yanan & 王璐明/Mushroom
Voice - 李雨/Levi & 高蕴/Yun & 田振/Tarzan & 李源鑫/Yuanxin & 张格格/ButterCup & 柴娜/China & 罗建甜/er.bing.G
Sound Mixing - 刘天义
