Dadu, Children’s Museum of Qatar provides cutting-edge child development surroundings and resources to help children and their families thrive. Morcos Key worked with 2x4 to develop t he strategy, craft the name and design the visual identity for the museum. The brand expression is design to be bright and engaging and supported by a robust graphic system.

Dadu means “play” in Arabic. The word is associated with other words like dada, or fun, and dwady, which refers both to swings and to the footmarks left behind from swinging and other marks of play that children leave behind in their environments.