MOLODO BRANDING
brand IDENTITY, logo design, packaging, tag design, social media design,
website design, art direction
MOLODO is a Ukrainian brand that produces organic silk pillowcases, sleep masks, scrunchies & hair accessories, anti-aging pillows, silk protection masks, towels, and turbans.
The brand aims to pass on the "tradition of natural self-care" to future generations. That’s why MOLODO make premium silk, non-harmful accessories. The brand teach us responsible consumption - while caring for skin and nature.
The brand core concept is to remain eternally young (from Ukrainian, MOLODO means youth). Thus, we drew a parallel with the young moon, which became the main symbol of the brand. In general, we relate to the nature origins and emphasize exceptional approach to the idea of a healthy skin.
We used natural / pastel colors, book typography, and stickers with landscape images, which perfectly embrace the concept of youth through out the whole design system. We really aimed to depict a fresh, rejuvenating look of the brand & seems like we nailed it!
We used natural / pastel colors, book typography, and stickers with landscape images, which perfectly embrace the concept of youth through out the whole design system. We really aimed to depict a fresh, rejuvenating look of the brand & seems like we nailed it!
LVIV / UKRAINE 2023
INTERESTED?
LET'S WORK ON YOUR NEXT BIG THING!
THANKS FOR WATCHING!
