As the Art Director at Maximum Yield Publications, I am responsible for leading the team in the conception, strategy, and design for our flagship product Maximum Yield Cannabis. More than five years later, this data-driven cover strategy forwards the key values of presenting radical clarity and offering a clear value proposition (quantifiable benefit). I strive to evolve each cover into it’s most effective and impacting format. Strong covers convey strong identity, which in turn conveys market authority. This establishes reader trust and connection... which results in the goals of impact, recall, and preparedness for purchase.
