Margen Creative District

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What was the job?

The brief was to brand a co-work space, named Margen Distrito Creativo which translates to Margin Creative District, as one of three proposals presented as an option in a larger presentation.

The Solution

Creating a bold typographic identity allows for the brand to stand out and to be easily read. Keeping in consideration how long the name is there are two options, one only using Margen and the second using the full name. By tilting the identity, it reveals the margin area that’s hidden from the eye and creates an interesting crop of shape on collateral and applications. The applications make use of existing pastel coloured paper for easy printing and updating of internal and other comms that have a limited turn around time.

Role on the project

Conceptualisation and visualisation of the artwork for Margen Distrito Creativo, as part of a larger client presentation.