The development arm for Riyadh Region Municipality and the strategic enabler for private sector participation to enhance municipal services and contribute toward improving the quality of life in Riyadh Region.
When working on an identity of such importance, we must consider the company's activities and their impact on society and quality of life. When it comes to the development arm of the Riyadh Municipality, it serves as the organizer and validator of development operations by the private sector. Hence, we were inspired to design the logo like a seal of documentation for any new project, as a symbol of product quality and consequently, quality of life.
To emphasize this, we chose the Thuluth font to write the name, adding an Arabic and formal dimension to it, as well as the font's flow and harmony with the shape of plants and the projects they aim to achieve.
The result was not the end, but the beginning of developing the font and making it more robust, modern, and flowing, and placing it in an oval frame to match the shape of the quality seal.
credits:
client: remat al-riyadh
agency: xelement
creative director: yasmin sindi
senior art director: ahmad moussa
graphic designer: muhammad shahzad
business director: saud saadoun
account director: haya alfayez
