Chong Lay Ting's profile

Kit Kat - Take A Break

An advertising campaign for the client Kit Kat to promote the concept of taking a break with Kit Kat. 
 
Our chosen target audience are the busy crowd who takes the public transport everyday — be it to school or work. Our solution is to brand a "Kit Kat" bus.

In this fast paced society we live in, stress is practically inevitable. To promote taking a break, our bus will go around the island to help our people destress and brighten up their dull day. Waiting for buses at bus stops will feel like you're lounging on the couch after a long day. Relieve some stress with our stress balls hand rails on the buses, and take a quick energizing nap on the Kit Kat neck cushions.  
Kit Kat bus
Bus stop seat decals
Kit Kat stress balls as hand rails
Kit Kat neck cushions for a quick energizing nap
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Kit Kat - Take A Break
Published:

Kit Kat - Take A Break

A Kit Kat branded bus to emphasize on its slogan, "Take A Break".

Published: