SÚKNJA is the realm of feminine fashion sorcery, offering a unique and magic shopping experience. Our main goal in this project was to create a distinct identity that inspires women to evoke their inner enchantress.
As part of our efforts, we have developed a holistic brand strategy, visual identity, website, social media kit, and a collection of magical symbols.
SÚKNJA showcases an in-house clothing brand and a curated selection of emerging Ukrainian designers. At the same time they are planning to lunch multiple side projects, including jewellery, lingerie, and even home decorations. Therefore, we have designed a dynamic logo that could accommodate numerous sub-brands under the same umbrella.
As part of SÚKNJA's identity, we have created a collection of magical symbols, evoking an enigmatic mood that can be applied across various mediums, from digital platforms to printed materials and even embroidered onto clothing.
By incorporating elegant and mystical typography, we have created an aesthetic that transforms SÚKNJA into more than just a clothing brand—it becomes a realm of modern fashion that elevates your relationship with clothing to the level of intentional spell-weaving.
SÚKNJA's magic is metaphorical and playful. We do not claim to practice "true magic." Rather, we believe that getting dressed allows us to summon desired states of mind, harness alluring power, and exert influence over our own lives.
Art-Direction — Lera Shaposhnikova
Brand Strategy — Natalia Gubenko
Design — Khrystyna Hovorukha
Photography — Akim Karpach
Retouch — Daria Chervona
