Qualita Pasta
The target audience for this project was someone who enjoys good quality food and conveniency and the same time. The slogan for this fictional brand of pasta is “Good quality food ain’t far away.”
The unique selling point of this pasta is that it is handmade by a chef. Hence i wanted to show the elegance of the pasta and to convey a mood of luxury through the bending of the pasta and the way the hand holds the pasta.
Coveniency is shown through the packaging box that is made to be user-friendly, sliding open to show the different recipes on the panel. Pastas are also packaged into satchets per pax for maximum conveniency.
