Rudy & Billy - Wine Not?
Beer Bottled Red and White Wine.
This was a quick project. A week from recieving the brief to turning it around; concept, ideation, development, shoot the product phtographs and quickly mocked up the images. More a pitch than a final execution.
It's for the final round of Open Brand's Rising Star Competition - the brief in short ...
We want to create brand identity and creative and stand-out touchpoints (various brand applications) for cheeky and rude new brand of Rudy & Billy. Rudy is red wine in a beer bottle, Billy is white wine in a beer bottle. We follow the trend of searching of the alternatives for the beer among young target audience. The aim is to create a brand that you will be gladly showing to your friends, something that will generate buzz and WOM in real life and in social networks. 18-30, trend setters, early adopters („hipsters/surfers“).
FIND THE FULL BRIEF HERE
We want to create brand identity and creative and stand-out touchpoints (various brand applications) for cheeky and rude new brand of Rudy & Billy. Rudy is red wine in a beer bottle, Billy is white wine in a beer bottle. We follow the trend of searching of the alternatives for the beer among young target audience. The aim is to create a brand that you will be gladly showing to your friends, something that will generate buzz and WOM in real life and in social networks. 18-30, trend setters, early adopters („hipsters/surfers“).
FIND THE FULL BRIEF HERE
This project was an entry into the final round of Open Brand's Rising Star Competition
- Unfortunately coming in second. Find the winner and other entries here -
It has since been published in Choi's Gallery Design Magazine, Issue 32. 2015.
check it out here
check it out here
find more on instagram @nearnosis
