The Amazon Conflux Conference 2022 theme was to bridge the gap between a lot of different personalities and thousand ideas. Its primary goal is to connect, inspire creative minds and to build new communities. Grounded in printmaking and silkscreen, Amazon Conflux's visual direction challenges the static graphic by incorporating kinetic elements animated in z-space. The soundscape generates an atmospheric and edgy feel that creates tension between moments of delight and uncertainty.
By creating a kinetic, vivid, playful and experimental visual language, we gave it a unique look catered to this event.
Their two main shapes are circles and the negative spaces with circles coming together, and squares playing with the checkerboard elements. While avoiding any sharp edges.
A controlled color palette of warm brown-grey bg with accent colors in yellow and Blue.
To show elements connect and bridge the gap, we achieved with a organic breathing, wave sort of motion and using audio generative animation or particles.
Client : Amazon
Creative Direction and Art Direction : Saira Mathew
Motion Designer : Peter Gaillard, Thomas Schiendler, Silke Sieler
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