Ark Invest - In the Know. A webseries hosted by the CEO of Ark Invest, Cathy Wood.

This is a journey of a ball (a symbol of Ark Invest's) emerging in the playing field with all the others. It takes the lead and presses on, as it meanders through paths, navigates puzzles and scales challenges - charging the way into the future.

The protagonist  journey … visually implies that ARK is nimble and adaptable to changing landscapes of the business.

Creative Direction + Creative Producer : Saira Mathew

Story boarding + Editing : Saira Mathew

Animators : Bernat Casasnovas, Marc Urtasan

Music : Mike Allister

Client : Ark Invest

Agency : Brandlive