Brand Consultant: Tarek Sabry | Client: Confidential Company | Date: October 2022
Project Brief:
One of the top language service providers worldwide decided to change its brand identification after decades of working in the language industry to be known as a content solution provider instead of a language service provider.
After changing the logo, tagline, and website, the stakeholders noticed that the brand still identified with the language industry, not the content, so I was assigned to evaluate and analyze the situation, determine the issues, and suggest a brand development strategy plan through rebranding.
One of the top language service providers worldwide decided to change its brand identification after decades of working in the language industry to be known as a content solution provider instead of a language service provider.
After changing the logo, tagline, and website, the stakeholders noticed that the brand still identified with the language industry, not the content, so I was assigned to evaluate and analyze the situation, determine the issues, and suggest a brand development strategy plan through rebranding.
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