The Homeless World Cup, is a worthy cause and something which looks into socially responsible design, which is an interest of mine. Creating a rebrand to help promote the event, in the hope to raise awareness and increase donataions, as well as creating volunteering opportunities, so that you can be part of the event.

 

I have attempted to do this with a pack which includes, information on the Homless Wolrd Cup, a volunteering manual and, branding kit (brand guidelines). 

 

The pack will help inform why the charity is invaluable one, how to be a part of the next event and, how any work you want to do in aid for the event or charity as a whole should be consistent throughout via the branding kit. 

Homeless World Cup Pack:

Homeless World Cup information publication:

Volunteering Manual:

Leaflet:

 

A leaflet or poster would be the first point of contact with the audience, and would generate interest. 

Posters and Football:

Website:

Home Page:

 

Offering information on the Homeless World Cup instantly when you go to the site.

Success Stories:

 

To show how successful the organisation can be and how it can only continue to succeed, through donations.

Donate:

 

Following on from the last page, how to donate to the charity.