Paperminds是一个聚焦制造包装纸品的品牌，希望激活纸张的情绪张力，帮助被包裹的产品传递内在故事的语言，为产品赋予多一层有品质、有内涵的情感力量。
Paperminds is a brand focused on manufacturing packaging paper products, hoping to activate the emotional tension of paper and help the wrapped products convey the language of their inner stories, giving them an additional layer of emotional power with quality and substance.
每一张正在被生产的纸，它将承载着不同工序、色彩与温度，都在为将要发生的故事过程中形成思考。品牌形象应如何通过视觉表达传递出Paper的思想活动，是此次形象设计的重点思考内容。最终诠释的Paperminds为纸张演绎的是思想的灵动，是情绪的活动，而整个视觉输出是关于品牌“思想、自由和想象”的部分。
Each piece of paper being produced, which will carry different processes, colors and temperatures, is forming thoughts for the story process that will happen. How the brand image should convey the activity of Paper's thoughts through visual expression is the key consideration of this image design. The final interpretation of Paperminds for paper is the movement of ideas, the activity of emotions, and the whole visual output is about the brand "ideas, freedom and imagination”.
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Project：Paper sample pattern design
Client：Paperminds 纸觉
Agency：object project
