Wherever there’s a perfect time, there’s a Windhoek Draught. That’s something Namibia’s youth have known for years. The thing is, it’s all too tempting to talk about the perfect time as a series of occasions, single moments, and lose sight of the big overarching idea that all our consumers can buy into.
The challenge was to turn the perfect time into a call to action.
Our solution? Invite them on a journey. A metaphorical train ride to Come With us to find the perfect time.
"Come With" is an open invitation for our audience, the youth of Namibia, to celebrate all the ways they define the perfect time with Windhoek Draught. Each carriage on this train is a fresh expression of the perfect time, from fashion, art, music, and the late-night vibe. There’s no one way to show up for the perfect time, as long as you Come With us to find it.
