History of Brand
2Friends is a vibrant food business founded by Sajja and Khadija, two ambitious young entrepreneurs. Their journey began in 2016 when they dreamed of introducing a unique twist to the food market in Kuwait—a food cart offering the beloved British classic, Fish and Chips, with their own special seasoning. Through an exhibition in 2020, their innovative dish gained immense popularity for its exceptional quality and distinct flavors. Inspired by their success, they invested in a food truck, marking the official launch of their venture. With their unwavering passion and meticulous preparation, 2Friends has become a symbol of creativity and ambition, providing a remarkable culinary experience for all.
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تاريخ العلامة التجارية
توفريندز هو علامة تجارية تأسست على يد سجى وخديجة, شابتين طموحتين. بدأت رحلتهما في عام 2016 عندما حلمتا بإضفاء لمسة فريدة على سوق الأطعمة في دولة الكويت, من خلال عربة طعام تقدم الطبق الكلاسيكي البريطاني المحبوب "الفيش أند شيبس", بوصفتهما الخاصة. من خلال معرض في عام 2020, حقق طبقهما المبتكر شهرة كبيرة بفضل جودته الاستثنائية ونكهاته المميزة. مستوحاتًا من نجاحهما, قررتا الاستثمار في شاحنة غذائية, وهو البداية الرسمية لمشروعهما. بفضل شغفهما الكبير واستعدادهما. أصبح توفريندز من أشهر المطاعم ورمزًا للإبداع, ويقدم تجربة غذائية رائعة للجميع.
Sedra's mission? Help 2Friends become the brand it deserves, increase sales and build a brand recognition, by creating a brand that stands out.
WHAT WE DID WAS
— Brand Strategy
— Social Media Strategy
— Brand Visual Identity Design
— Environmental Branding
Sketches
We were looking for something fun, modern & charismatic. Started to doodling and try many variations and styles that suits the brand.
Final Illustrations
We were looking for something fun, modern & charismatic. Started to doodling and try many variations and styles that suits the brand.
Pattern Usage
Here are three examples that shows the usage of the illustration and pattern on the packaging.
Packaging Design
This is how the packaging looks like IRL. The graphic elements are contrasted with the background as well as the type.
Social Media Designs
Environmental Design
The rebranding was made because the brand was about to open a new branch. With that, we were also responsible to design the restaurant walls by creating something interactive, and reflects the brand mission, vi
Thank You
