CAMPUS COFFEE ROASTERS

CAMPUS COFFEE ROASTERS / brand identity & package design

objectives:

Campus Coffee Roasters wants to communicate to everyone that they are coffee experts. It is like a school as a place to learn about coffee. who keep educating the barista through a menu that customers can choose by themselves from coffee beans, brewing styles and flavour results. Make customers feel more fun to drink coffee.

Campus Coffee Roasters wants to reflect its expertise in the world of coffee. Positioning themselves as an educational hub for coffee lovers. Similar to a school, they prioritise ongoing learning and development, providing baristas with a variety of coffee beans, brewing styles, and flavour profiles that customers can choose from, creating an engaging and enjoyable coffee-drinking experience.

logo design:

The logo was designed by creating an easily recognisable symbol by the letter C, from first letter of Campus Coffee Roasters. The brand's logo was thoughtfully designed to incorporate multiple meanings and representations (such as Processing, Roasters, Dripper, Portafilter, and Flavor Wheel), to showcase the brand’s diverse range of coffee blends.

brand colour:

The colours are chosen based on the coffee flavour wheel, allowing the brand to communicate its various taste profiles. Blue and grey are selected as they are neutral colour and other colours are complemented in accordance with the coffee flavour wheel.

visual design:

The design of the brand is inspired by the motion of ocean waves, symbolising the diverse taste notes that can be experienced when drinking coffee. Also, the design reflects the altitude of the growing coffee region incorporating the use of textured and patterned elements that resemble coffee grounds.