Kosh Hair and Makeup studio
Sugirtha Subbiah founded Kosh Hair and Makeup as a side hustle, which eventually transformed into a full-time bridal makeup business. Kosh has become renowned as a professional wedding makeup studio in the Madurai-to-Theni region of Tamil Nadu.
This collaboration between Kosh Hair and Makeup and the designer was inspired by the need for formal identification and branding.
Time duration: 4 weeks
LOGO - logotype, wordmark, sub-logo & logomark
Typeface
Primary typeface:
Our brand's primary font is the Cleopatra-typeface Groove, a new typeface. Its confident bling, combined with delicate lines, imparts a sense of loyalty to the brand while maintaining a timeless fashion sense.
Secondary typeface:
Futura PT, with its equal character width, ensures a clear display of information on both web and print projects. Available in multiple weights, this font epitomizes the essence of Kosh's style.
Colour palette
Color significantly shapes our audience's perception of our brand. Our primary colors, Sky Blue and California Gold, encapsulate the brand's core beliefs in trust and luxury.
Print collaterals
Our brand has curated a comprehensive suite of stationery, encompassing elements like letterhead, business cards, and a brochure.
