Jim Dumas's profile

Boston Beer Company Packaging & Point-Of-Sale Design




The Boston Beer Company Packaging and Point-Of-Sale Design

Long before Fat Basset Design, I had the honor of working alongside some amazing designers at the Boston Beer Company, makers of Samuel Adams, Twisted Tea and many other incredible brands.

When I started at BBC I was definitely starstruck at the idea of working for a beer company. However I was also cognizant of the opportunity sitting in front of me. I knew that this was the start of something much greater than I could see as a 25 year old and wanted to make sure to absorb the moments and education. And I did! Over the next decade I learned everything from designing a table tent for a local bar to managing the creative direction of a national program and packaging being seen throughout the country (sometimes the world).

In my time with BBC I found it an honor and a privilege to learn from the great minds I was surrounded by, absorbing what was taught and applying those skills to each project put before me.

Although in the rearview, I’d be remiss not to display some of the work done with my BBC family.



Boston Beer Company Packaging & Point-Of-Sale Design
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Boston Beer Company Packaging & Point-Of-Sale Design

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