Inclusive App Design
Designing a food app with an inclusive mindset, meant empathising with the user and creating personas to tackle their problems and needs using stakeholder and scenario mapping to draft Needs statements. Analysing competitors enabled me to design a golden path of the app and understand how to design inclusively.
User personas
Refined Needs Statement
Left to right: Analysis of shopping competitor Sidekick, Analysis of recipe market Competitor Whisk
Initial wireframe
I selected Menyou as a title as a play on words and designed this with relevant content. To compliment this, I selected a typeface both simple and legible to aid user experience. The chosen colour palette was dark green to reflect health but in a less obvious way.
Left to right: App logo, typeface choice
Creating buttons enables interactivity as well as communication with the user such as loaders or toggles and a simple layout ensures that it can be accessed by various demographics.
App design
