A new corner shop brand, designed to attract young, urban and impulsive consumers and challenge the large, streamlined and impersonal supermarket category in Norway. With a name that translates to ‘drop-by,’ Innom promises a quick, convenient and fun shopping experience. Innom is a mix of the small, quirky and eclectic neighborhood shops, low price grocery stores and quality bakeries. The identity reflects the humble corner shop – only systematized like a larger convenient store. The best of both worlds!
Innoms' product range is hand picked based on the buying habits of the population where it is located; offering a large selection of ex micro brews, raw foods and organic greens.
A new type of shopping experience for young people, in a quite traditional retail category in Norway, calls for an identity with lots of taste, energy and expressive elements. Inspired by the humble aesthetics from local corner shops, colors and stickers in supermarkets and the homey details of a fine artisan bakery – wrapping the strategy, personality and category all into one fresh identity.
