This 16 page publication is accompanied with packaging based on my research. I researched into football primarily but pushed my concept further to the football World Cup typography, which has been used in the World Cup campaigns, not shirt typography.
My concept for the publication was to create a match day programme format, which holds inforamtion on the typeface used in the particular campaign as well as context of the final of that year. One leaf showcases the typeface and the country it originates from, where the other tru grain leaf gives further information of the typeface. This tru grain's transparency allows to see through to that particular World Cup's winning goal. The layout is informed by the context of the play of the final World Cup winning goal.
My concept for the publication was to create a match day programme format, which holds inforamtion on the typeface used in the particular campaign as well as context of the final of that year. One leaf showcases the typeface and the country it originates from, where the other tru grain leaf gives further information of the typeface. This tru grain's transparency allows to see through to that particular World Cup's winning goal. The layout is informed by the context of the play of the final World Cup winning goal.
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