Spor packaging analysis.

Concept 1 was based on making the S more iconic, the hero of the packaging. The tagline "Vopsesti usor, vopsesti cu Spor" (You paint easily, you paint with Spor) is also integrated with the name now, in order not to repeat it. The objective of the first concept was just to solve the problems we saw in their packaging.

Even more iconic S. Geting rid of it from the logo and using it as the main graphic element of the pack. Accent on the beauty of 3D perfectly rendered S (this was only a proposal, the S used is just a quick photoshop mockup).

Third concept, a brand device from a paint can lid and a lifestyle positioning.