Peek Freans Sooper; Seedhi Saadi Khushi Hai Sooper Lyrical Video
This film is a homage to Pakistani culture and Sooper's strong legacy that is intertwined with it.
Thus, each scene in the video was hand-illustrated to evoke a sense of nostalgia but most importantly, the sort of simple pleasures that instill a sense of joy.
The typography was hand written to ensure that it becomes a part of overall picture- giving the video an organic, human-centric feel.
Full Video: Sooper Lyrical Animation
Brand: Peek Freans Sooper
Agency: wrt. (We are Transmedia)
Creative Lead: Umair Anwar
Art Direction: Momina Khan
Illustration: Momina Khan and Mubeen Riaz
Animation: Jan e Alam and Noor Mustafa
Thank You!
